To business that we love we rise betime, And go to 't with delight. William Shakespeare, from Antony and Cleopatra
Our most exciting news this week is the launch of Chief Poetry Pharmacist’s Deb Alma’s latest title, The Poetry Business School.
Sharing poetry is what brought about an impromptu friendship between Mark Constantine and Poetry Pharmacy’s founder Deb Alma. When the Poetry Pharmacy made it to the finals of Holly Tucker's Awards for Best High Street Business, it caught the eye of Lush Co-Founder and CEO Mark Constantine, as members of the Lush team had been on the judging panel. Mark contacted founder Deborah Alma to say how much he loved the concept of her business. This was to be the start of a unique mentoring relationship and business collaboration rooted in a shared love of poetry. The Poetry Business School narrates the journey to the opening of a new Poetry Pharmacy inside Lush on Oxford Street. Mark and Deb share their conversations, insights, anxieties, business acumen and doubts, as well as their creative process, alongside specially selected poems throughout six illustrated chapters. Each has coaching guidance from business psychologist Kate Downey-Evans.
The Poetry Business School presents an inspirational and useful creative pathway for how to do life and business better – with more collaboration, communication, and creativity. By embracing ‘Business as a poem’ it is possible to learn how to tune into intuition, overcome fear, embrace risk, avoid burnout, and maybe turn vulnerability into strength.
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